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Number of Social-Network Users in Latin America Doubles in ’07
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The Biggest Mistakes Companies Make With Their Customers

American consumers don’t feel that their relationships with businesses are improving, according to a new study [download page] from Thunderhead.com. Among the intriguing study findings: one-quarter of customers would switch to a different provider on the basis of a single negative experience, and about 1 in 5 would never re-establish trust in a provider after […]

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Radio Listening Gradually Transitions to Digital Platforms

Almost one-fifth of weekly radio usage in the US and Canada now occurs on digital sources, according to the 10th annual Techsurvey from Jacobs Media. That mirrors a similar shift in TV content viewing on alternative sources, and is being driven by younger core radio listeners, who are more apt to use digital platforms to […]

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Mobile Now One-Third of Google Organic Search Visits

Source: RKG [download page] Notes: Mobile’s 33% of Google search visits in Q1 2014 represented only a slight uptick from Q4 2013 (32%), but a more robust rise from 27% share during the year-earlier period. During Q1 2014, Yahoo actually saw a larger share (36%) of organic search visits come from mobile than Google. Overall, […]

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Cable Companies Now Have as Many Broadband as Pay-TV Subscribers

Source: Leichtman Research Group Notes: While the rate of cord-cutting slowed last year, cable companies shed almost 2 million pay-TV subscribers while adding more than 2 million broadband internet subscribers. As a result, they now have roughly an equal number of broadband (49.3 million) and pay-TV (49.6 million) subscribers. Overall, the top multi-channel video providers […]

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Half of Americans Don’t Trust the Ads They’re Exposed To

Only 3% of Americans completely trust the advertisements they see, read or hear, while 11% don’t trust them at all, according to the results of a survey conducted by YouGov. The survey found that among American adults who see any advertising at least once a month, 44% find them to be fairly (37%) or very […]

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