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Number of Social-Network Users in Latin America Doubles in ’07
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Marketing Automation: Top Objectives and Most Useful Metrics

Marketing automation tools are being used with a number of important objectives in mind, and have been generally successful in achieving those objectives, according to a new report [download page] from Ascend2 and its Research Partners based on a survey of 291 marketing, sales and business professionals from around the world, three-quarters of whom are […]

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Which Practices Are B2B Content Marketers Focusing On?

Only 1 in 7 B2B marketing leaders believe that their content marketing efforts have very effectively delivered business value during the past 12 months, with a slight majority 51% feeling instead that their efforts have only been somewhat effective, finds a recent study [download page] from Forrester Research, the Business Marketing Association (BMA), and the […]

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Search Engines Ranked by User Satisfaction

Source: American Customer Satisfaction Index (ACSI) [download page] Notes: Customer satisfaction with internet portals and search engines improved by 4 points year-over-year to reach an index score of 80 (on a 100-point scale), considered the threshold of excellence by the ACSI. Google led all search engines with a score of 83, representing a 6-point improvement […]

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Facebook’s Share of Referral Traffic to Publishers Continues to Grow

Source: Shareaholic Notes: Facebook continues to cement its position as the leading social referrer of website traffic, referring a new high of 23.4% share of traffic to Shareaholic’s network of publishers in June, up from 9.3% share in June 2013, although the sample set used is continuously expanding, which may influence the longitudinal trends. While […]

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B2C Content Marketing on LinkedIn: What Younger Members Want

Some 47% of young LinkedIn members read news or information from consumer brands on LinkedIn at least once a month, and roughly half trust information about consumer products they see on LinkedIn, according to results from a LinkedIn survey [download page] of 1,841 of its members aged 18-45 from the US, Canada, Brazil, Australia, and […]

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