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Online Ads Spark Nearly as Many Searches as Clicks
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Consumption-Adjusted Ad Spend on Print Far Outweighs Other Media

US advertisers are projected to spend 7 cents for every hour a US adult spends on connected mobile activities this year, says eMarketer, but more than 10 times that consumption-adjusted figure on newspapers ($0.82) and magazines ($0.84). Print’s average of $0.83 is vastly higher than every other major advertising medium, and has been rising quickly in recent years. (The “per US adult per […]

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Agencies: Clients Still Have Significant Digital Weaknesses

About half of agencies believe that clients have a major talent gap when it comes to user experience, while another quarter feel that clients have a minor talent gap in this area, according to a report from the Society of Digital Agencies (SoDA). User experience (UX) clearly remains clients’ biggest digital weakness, according to agency […]

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Facebook’s Mobile Users, Ad Revenue Continue to Grow in Q1

Source: Facebook [pdf] Notes: Facebook says it now has more than 1 billion mobile monthly active users to go with WhatsApp’s 500 million users and Instagram’s 200 million. Advertising revenues grew 82% year-over-year in Q1 to almost $2.3 billion, of which mobile comprised 59%, almost double the year-earlier share. Some 63% of monthly active users accessed the […]

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Android Beats iOS in Q1 Mobile Ad Traffic, Still Lags in Monetization

Source: Opera Mediaworks Notes: Android took over as the top smart device platform on the Opera Mediaworks platform in Q1, with about 43% of traffic, versus 38% for iOS devices. But, iOS devices continue to generate an outsized share of revenues, at more than 52%. Android’s share of revenues is growing more quickly on a […]

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Facebook Referring Almost 20 Times More Website Traffic Than Twitter

Referral traffic from Facebook is rapidly increasing, to the extent that as of March, the social network referred more than one-fifth (21.3%) of traffic to the average website, according to the latest social media referral report from Shareaholic. The results show the extent to which Facebook dominates all social platforms as a traffic driver, referring three times as […]

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