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Online Reviewers Driven Mostly by Altruism, CMOs Need Not Fear WOM »
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Online Reviewers Driven Mostly by Altruism, CMOs Need Not Fear WOM

Latest MarketingCharts stories

Mobile’s Share of Facebook Ad Revenues Continues to Rise

Source: Facebook [pdf] Notes: Facebook’s advertising revenues grew by 53% year-over-year in Q4 to reach almost $3.6 billion, the social network reported yesterday. Mobile’s share of ad revenues climbed yet again, to 69%, up from 53% during the year-earlier period. Some 64% of Facebook’s 1.39 billion monthly active users accessed the site daily, with that […]

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Top US Markets by SVOD Penetration

Source: Nielsen [download page] Notes: Washington, DC and San Francisco are the leading US markets by subscription video-on-demand (SVOD) penetration, with 52% of households in each having access to Netflix, Amazon Instant Video or Hulu Plus as of November 2014. That’s according to a recent report from Nielsen, which notes that 42% of US households […]

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Which Day of the Week Nets The Highest Share of Search Ad Clicks?

Source:

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Customer Service Pain Points Still Driving Consumers Away

Some 53% of US customers surveyed last year reported having switched providers during the prior year due to poor service, according to a recently-released Accenture Strategy study. That 53% figure is up from 51% in 2013 and 46% in 2012, though the most recent study tracked switching behavior in an additional industry (health care providers), which may have […]

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Mobile Estimated to Represent More Than 4 in 10 US Organic Search Visits to Retailers

More than 42% of US organic search visits to retailers in Q4 2014 came from mobile devices, up from 31% share during the year-earlier period, details RKG Digital [download page] in its latest quarterly digital marketing report. The study notes that iOS devices’ share of mobile search traffic has declined, although they retain a commanding […]

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