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Profiles, Usage Patterns of US Internet Visitors Analyzed »
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Profiles, Usage Patterns of US Internet Visitors Analyzed
US at-home and at-work internet users - numbering some 221 million - logged an average of 60 sessions/visits each (up 3.5% from February) and spent an average of 19 hours and 42 minutes online at their PCs (up 3.2%), according to data (pdf) from Nielsen Online.
Nielsen’s March data on US internet usage among all users:
- The number of web pages visited per person increased 2.8%, from 2,370 in February to 2,437 in March.
- An average of 105 domains were visited per person in March, a slight increase (1%) from the previous month.
- Internet users spent an average of 52 seconds on each web page viewed, one second less than in March.
Nielsen also issued a demographic breakdown of internet usage by the 164.6 million at-home and at-work internet users who were “actively online in March”:
Actively online men…
- Spent a total of about 70 hours and 47 minutes at their PCs, on average.
- Logged 62 sessions/visits, on average.
- Constituted 48.7% of actively online visitors, viewing 2,622 web pages on average.
Actively online women…
- Spent less PC time than male counterparts (64 hours, 47 minutes, on average).
- Constituted the majority (51.3%) of active visitors, but viewed fewer pages on average (2,264).
- Logged 58 sessions/visits, on average.
Those in the 35-49 age group made up 26.3% of all actively online internet users, spending an average of 92 hours and 44 minutes at their PCs, about 7 minutes more than the second-largest age group (those 55+), who accounted for 22.7% of all actively online internet users.
Editor’s Note: Based on reader feedback, the current version of this article has been revised from to make clear the distinction between all internet users and actively online internet users.
