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Senior Marketers Expect New Media, Online Spending Increase »
Senior Marketers Expect New Media, Online Spending Increase

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Advertising and PR Industry Continues to Suffer From Low Public Perception

Source: Gallup Notes: Just 37% of Americans have a positive view of the advertising and public relations industry, which puts it behind reputationally-challenged industries such as pharma and banking (each at 40%). With 33% of survey respondents having a negative view of the advertising and PR industry, the net positive rating for the industry is […]

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Only 53% of Inbound Marketers Measure ROI

Only a bare majority of inbound marketers are measuring ROI, according to HubSpot’s latest annual “State of Inbound” report, with that result continuing a theme from past studies. But that doesn’t appear to be stunting their confidence: a significant share of inbound marketers are reporting higher ROI than last year – perhaps as previous success […]

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Are Young People Watching Less TV? (Updated – Q2 2014 Data)

The latest TV viewing figures are in, and with more than¬†3 years’ worth of data to examine, it’s possible to see some real trends emerging in Americans’ TV viewing habits. The short of it? Yes, youth as a whole are watching less TV – and they watch a lot less than older Americans. And, as […]

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Consumers: Brands’ Online Product Recommendations Spur Purchases

Brand enthusiasts find product recommendations based on prior purchase history to be both helpful and influential, details a new report from StrongView and Edison Research. The study analyzes the impact of digital communication from brands on consumers, noting that email is by far the leading online¬†communication channel in terms of influencing purchases, and that relevant […]

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Which Media Budgets Are Being Cannibalized to Fund Video Ad Spending?

Source: [download page] Notes: Video ad buyers are most likely to be drawing from display budgets to fund spending increases in the next 12 months, with broadcast and cable TV also under the gun. Interestingly, unlike agencies, trading desks and ad networks, brands are more likely to be cannibalizing cable than broadcast TV budgets, […]

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