Chart close-up from:
Senior Marketers Expect New Media, Online Spending Increase »
prweek-msl-marketing-budget-changes-digital-advertising-pr.jpg
Senior Marketers Expect New Media, Online Spending Increase

Latest MarketingCharts stories

Who Spends the Most on a Daily Basis? Hispanics

Source: Gallup Notes: Hispanics report $96 per day in discretionary spending (“yesterday” spending excluding major purchases and normal household bills), edging Asians ($95) for the most among major races and ethnicities, and well above the $90 adult average, according to a Gallup survey. The report ties this higher spend to Hispanics’ likelihood of having children […]

Read more »

What’s the “Hottest Topic” in Retargeting?

Source: AdRoll [download page] Notes: Social media retargeting is the “hottest topic” in retargeting, according to an AdRoll survey of 1,000 US marketers hailing from a range of industries and company sizes. Indeed, social networks are among the top properties where respondents would like to see retargeting over the next 3 years, with Instagram (48%) […]

Read more »

2015 Marketing Budget Trends, by Channel

Business leaders are generally optimistic about the direction their marketing budgets will take next year, according to a StrongView survey [pdf]. Indeed, 54% expect their budgets to grow next year (up from 46% in last year’s survey), with one-third of those forecasting budget growth of at least 10%. So which channels are slated for increases […]

Read more »

Majority of Pay-TV Subscribers Also Report Having Netflix Subscriptions

Source: PricewaterhouseCoopers (PwC) [pdf] Notes: Pay-TV, it seems, is no longer enough: roughly two-thirds of pay-TV subscribers between the ages of 18-49 also have Netflix subscriptions, according to a recent PwC survey, which notes that Netflix penetration among pay-TV subscribers isn’t confined to youth. In fact, almost 6 in 10 subscribers aged 50-59 double as […]

Read more »

Streaming Services Grow in Popularity With Smartphone Users

Source: Deloitte Notes: Some 43% of US smartphone-owning adults report having used their device to stream music and listen to online radio during the week prior to Deloitte’s survey, with this figure up from 26% in the prior year’s survey. While fewer (16%) said they had streamed or watched TV or movies online using their […]

Read more »