This year, many marketers’ lead prospecting aims are focused primarily on finding new customers, while relatively few are looking only to retain current or reactivate former customers, according to Chief Marketer‘s 2013 Prospecting Survey [download page]. Marketers are ramping up their use of prospecting tools across the board, and while email remains the most common [...]

Experian Marketing Services has released a new report [download page] on Lesbian, Gay, Bisexual, and Transgendered (LGBT) Americans, analyzing among other aspects their annual income and spending. The report shows that household discretionary spend among gay men trails their heterosexual counterparts ($15,100 vs. $17,400), and the same is the case with lesbian women ($15,000 vs. [...]

More than 9 in 10 college students claim to use their smartphone, tablet or computer at the same time as they’re watching TV, including 49% who do so every day, according to a study from re:fuel. The study, which finds college students’ Netflix use (63%) to be almost as prevalent as their pay-TV subscriptions (73%), [...]

Based on an analysis of 1 trillion impressions from its 100,000-strong publisher network during Q1, Infolinks has released a set of findings concerning online ad click-through rates (CTRs) by time of day, day of the week, and US state. The data suggests that CTRs are highest between 11AM and 2PM, rising to 14% above the [...]

The biggest change in how small businesses go about their work this year as opposed to 5 years ago is through their use – or increased use – of online marketing tools, according to results from a survey sponsored by Constant Contact. Indeed, compared to 5 years ago, the adoption of various online marketing tools [...]