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Study: New PR Hires Must Blog, Tweet & Use SocNets

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How Are Enterprises Using Social Marketing – and Where Are They Seeing the Best Results?

7 in 10 senior leaders managing or overseeing digital or social marketing at enterprise (at least $1 billion in revenues) companies in the US and Western Europe say that senior management believes in the value of social marketing, reports Spredfast [download page] in a new study conducted by Forrester Consulting. With roughly two-thirds of respondents […]

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Print Newspaper Ads Seen A Key Influence on Consumer Shopping Behavior

Print newspaper ads are still a powerful medium for influencing consumer purchase behavior, details the Newspaper Association of American (NAA) in a new report. The study notes that 52% of adults use print newspapers – including ads in regular news and classified pages and inserted circulars – on a weekly basis to assist them with […]

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Brands Report Adoption of Data-Driven TV Ad Campaigns

Source: Adap.tv [download page] Notes: Brands surveyed for the Adap.tv report (limited to video ad buyers) estimate allocating 60% of their video budgets to programmatic channels versus traditional or direct publisher sales. And it appears that they’re extending their use of data-driven practices to linear TV, too, as 43% say they currently use some form […]

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Young Multi-Screeners Continue to See Live TV as Important

Source: Viacom Notes: Multi-screeners are twice as likely as single-screeners to say it’s important to watch their favorite shows live (47% vs. 23%), according to a Viacom survey of more than 1,500 Viacom viewers aged 13-44. The survey results also indicate that multi-screeners are more likely to be loyal to a few networks and less […]

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Millennials Mostly Talk About Brands Offline. Which Media Drive Their W-O-M Impressions?

Online recommendations might be as influential as in-person ones, but the vast majority of word-of-mouth (W-O-M) impressions about brands occur offline, at least among Millennials (18-34). That’s according to new figures released by the Keller Fay Group, which show that some 84% of Millennials’¬†word-of-mouth impressions about brands take place¬†offline – with 71% the result of […]

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