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Mobile Email CTO Rates 40% Higher For Brands Using Responsive Design

Source: Yesmail Notes: Mobile email clicks accounted for almost 40% of all email clicks in Q4 2014, according to the latest quarterly report from Yesmail. Mobile’s click share was buoyed by a 20% year-over-year increase in click-to-open rates, from 10.3% in Q4 2013 to 12.6% in Q4 2014. Yesmail ties that result to an increase […]

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Easter Spending Expected to Grow Slightly This Year

Source: National Retail Federation Notes: Total consumer spending on Easter is projected to grow to $16.4 billion this year, slightly higher than last year’s projected $15.9 billion but still below 2012-2013 levels, according to the NRF. Eight in 10 adults will celebrate, consistent with last year, but celebrants are expecting to spend a little more […]

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How Do Millennial B2B Buyers Research and Select Vendors?

When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting their colleagues and earning team consensus, according to a recently-released study [pdf] from IBM. While the two younger generations are also more likely to see the benefits of data and […]

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Mobile Internet Access Grows Across Age Groups

Some 21% of online US adults aged 18-34 accessed the internet using only mobile devices in December 2014, up from 18% doing so last year, according to a recently-released report [download page] from comScore. The study also demonstrates that multi-platform use is growing across age groups, with three-quarters of online Americans aged 55 and older […]

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Fastest-Growing Retail Digital Commerce Categories in 2014

Source: comScore [download page] Notes: E-commerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14% and ranking as the fastest-growing spending category, according to a comScore report. Digital spending in the consumer packaged goods (21%), apparel & accessories (20%) […]

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