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Women Over 55 Take Facebook by Storm »
Women Over 55 Take Facebook by Storm

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What Do B2C Marketers and Agencies See As Mobile Advertising’s Top Challenges?

Mobile advertising is either a significant aspect or a top priority in the overall marketing plan for a majority of consumer-facing brand marketers and agencies. That’s according to a recent report [download page] from xAd, which found more than 8 in 10 respondents from each group saying that mobile ads play at least some role […]

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Affluent Millennials Say They’re Loyal to Their Financial Institutions

Affluent Millennials are open to non-financial brands, finds a report from LinkedIn [download page] conducted by Ipsos that looks specifically at affluents in the US. At the same time, once they become customers with a financial institution, they’re considerably more likely than their Gen X counterparts to claim loyalty to it.

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Mobile Now More Than Three-Quarters of Facebook’s Ad Revenues

Source: Facebook Notes: Facebook’s mobile ad revenues grew by 74% year-over-year in Q2 to represent an impressive 76% share of the social network’s total ad revenues. To put that figure in perspective, just 2 years ago (in Q2 2013), mobile captured less than one-quarter (23%) of Facebook’s ad revenues.

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Americans’ Alcohol Preferences, by Education and Income Level

Source: Gallup Notes: Self-reported alcoholic consumption is far higher among Americans from high-income households ($75k+) than lower-income households (

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Top Reasons Why Consumers Don’t Watch TV on the Go

Source: Arris [download page] Notes: Mobile TV – defined as watching TV services while away from home on a smartphone, tablet or laptop – is growing in frequency, says Arris in its latest global Consumer Entertainment Index report. While youth are the most likely to watch on-the-go, the biggest year-over-year increase came among older consumers. […]

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