Laredo Group

Oct 7, 2008

Oct 7, 2008

Oct 6, 2008

Oct 6, 2008

Oct 3, 2008

Blogging Hits Mainstream, Integral to Media Ecosystem

Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report. The report, which was published on...

Urban, Spanish-Language Stations Dominate Major Radio Markets

African Americans and Spanish-dominant Hispanics have the highest radio listening levels of all demographic groups, and continue to propel urban and Spanish-language stations to the top in major US markets, including New York, Chicago and San Francisco, according to Arbitron’s September PPM radio ratings. The...

Growth Opportunities for Private Label in Convenience Stores

Private-label products, or store brands, are growing faster in convenience stores than other stores and represent a tremendous growth opportunity for the convenience channel, according to research by The Nielsen Company, writes Retailer Daily. Sales of private-label products rose over the last year nearly 20%,...

Direct Marketing Q4 2008 Hiring Plans Plunge

Direct marketers are coping with the slumping economy by cutting their hiring plans for the remainder of 2008, imposing hiring freezes and laying off workers, according to the latest employment survey from executive search firm Bernhart Associates. Only 31% of companies responding say they plan...

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Cause-Related Ads Get More Attention, May Increase Sales up to 74%

Cause-related marketing can increase sales as much as 74% in certain consumer-goods categories, and consumers spend twice as long looking at cause-related ads than generic corporate ones, according to a study by Cone and Duke University’s Fuqua School of Business. The 2008 Cone/Duke University Behavioral...

Websites of Traditional Media Worth $15MM to $450MM

Although websites of newspapers are typically more developed than those of radio and television and have greater value, local radio and TV station sites are poised for rapid growth - and strong multiples for their website values, a new report finds. Local websites hold significant...

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