The US online advertising market will reach $50.3 billion in revenue by 2011, more than doubling 2007 levels and growing 24% annually (CAGR), as brands increase their online ad spend and publishers improve ad targeting, inventory and yield management, according to the Yankee Group.
The internet accounts for approximately 20% of overall media consumption in the US, but advertisers now invest only 7.5% of their budget online – and as a result there is tremendous potential for marketplace growth as advertisers bridge the gap, Yankee said.
By 2011, nearly 25% of all media consumption will be online, drawing 15% of the advertising dollars, according to the recently published Yankee Group research report, “The Cowboys Dance On… and On: 2007 Online Advertising Forecast.”
Among the factors driving this continued growth, according to the research, are…
Yankee Group provides some key predictions for the online advertising market, including:
Topics: Paid Search
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