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2014 Marketing Budget Plans, by Channel »

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Majority of American Adults Identify As Middle-Class

A solid majority (62%) of American adults identify as either upper-middle or middle-class, with a healthy plurality (44%) saying they belong to the middle class, according to new survey results from Gallup. The report notes that middle-class identification has returned to pre-recession levels; as recently as 2015, only about half identified as upper-middle or middle […]

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Online Shoppers Twice as Likely to Start a Product Search on Amazon Than on a Search Engine

Online shoppers are increasingly limiting themselves to single-channel shopping, with almost two-thirds either searching and buying online (43%) or searching and buying in-store (21%), per UPS’ latest Pulse of the Online Shopper study [download page]. That also means that they’re increasingly beginning their product searches on Amazon.

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Half of Americans Now Use Social Media As A News Source; Messaging Apps Becoming More Popular

The most rapidly growing news source for Americans is social media, according to the latest annual Reuters Institute’s Digital News Report. In fact, this year for the first time a majority (51%) of Americans surveyed reported using social media as a source of news during the prior week.

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User-Generated Content Boosts Purchase Confidence, Online Shoppers Say

User-generated content (UGC) has a strong influence on purchase decisions, according to a survey [download page] commissioned by TurnTo Networks and conducted by Ipsos. A slight majority of online shoppers surveyed noted that UGC is a very or extremely influential part of their purchase decisions, with the vast majority at least somewhat agreeing that it […]

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2 in 3 Marketers Say That Marketing Understands What Sales Needs to Succeed

In the US, 7 in 10 marketers are satisfied with their collaboration with other departments, according to the latest State of Marketing survey [download page] from Salesforce Research. In fact, respondents across all of the markets surveyed feel fairly confident about their collaborations with other departments, including sales.

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