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Easy-to-Use, Feature-Rich Apps Valued by Smartphone Users

User experience is crucial in engendering website loyalty, and as it turns out, to driving satisfaction with apps. Indeed, a new report [pdf] from Google and Ipsos finds that for most smartphone users, their favorite apps are easy to use and navigate – and that this is far and away the most common element shared […]

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Social Media Gets the Nod for Product Launches

Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches, according to a study [download page] from Five by Five. Indeed, social media figured among the top 5 channels (of more than a dozen listed) for about three-quarters of the survey’s respondents.

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CSR Reputation Has Strong Impact on Purchase Decisions For 1 in 6 Americans

For 16% of American adults, a company’s reputation for social responsibility has a strong effect on the decisions about what to buy and who to do business with, per results from a Harris Poll survey of more than 2,000 US adults. While that’s outweighed by the 20% for whom corporate social responsibility (CSR) reputation has […]

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How Local Advertisers’ Best Customer Acquisition Sources Have Changed in the Past 5 Years

Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011, according to a new report [download page] from Borrell Associates. However websites have declined as an effective source over the years, and are now being challenged by social media, per […]

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Top 10 Marketing Charts of the Month – November 2016

This month’s quick-hit set of top charts includes the following topics: social network user demographics; product discovery on social; digital display ad benchmarks; reducing email list churn; what finance wants from marketing; B2B social content effectiveness; constructing B2B buyer personas; content strategists’ top initiatives; top trends in marketing technology; and holiday 2016 retail spending forecast.

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