Notes: It’s still early days for brands on Instagram, according to data shared in a comScore and Shareablee webinar, although some 30% of socially active brands have an Instagram profile as of March 2014, per Shareablee Social Loyalty Platform data. Predictably, some industry categories have been quicker to include Instagram in their marketing mix than others: leading the pack are luxury retail and luxury auto, with 67% and 60% penetration among socially active brands, respectively. A majority of socially active QSR (53%) and clothing (51%) brands also have Instagram profiles, although relatively few travel/leisure (24%) and financial services (12%) brands are using the platform.
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