Source: comScore [download page]
Notes: Some 29% of smartphone-owning adults listen to podcasts using their smartphones at least once a month, with that figure reaching 41% among 18-34-year-olds, according to a recently-released report from comScore. The survey indicates that 18-34-year-olds are 44% more likely than the average smartphone-owning adult to listen to podcasts on their device at least once a week (26% vs. 18%).
Related: Online Radio’s Reach Continues to Grow
About the Data: The results are based on a survey of 1,084 smartphone-using adults in the US.