6 in 10 Netflix Subscribers Have Watched Its Original Programming

Centris-SVOD-Subscribers-Original-Programming-Aug2014Source: Centris Marketing Science

Notes: Netflix’s acclaimed forays into original programming are reaching subscribers, with 6 in 10 Netflix subscribers claiming to have ever watched original programming from the subscription video-on-demand (SVOD) service. While this figure is higher among Millennial subscribers (18-34; 68%), a majority¬†of subscribers aged 55 and older have also watched original programming. Meanwhile, fewer Hulu Plus (46%) and Amazon Prime (27%) subscribers have watched original programming on those services.

Related: [Debrief] TV in Context: Viewing Trends, Ad Spending, and Purchase Influence

About the Data: The results are based on Centris National Tracking Study data collected in Q2 2014, with a total sample size of 30,000 households and weighted for projection to all US households.