90% of US Mobile Internet Time Said Spent in Apps

Flurry-Share-Time-Spent-Mobile-Devices-Sept2015Source: Flurry

    Notes: Apps continue to dominate US time spent with mobile, says Flurry, reaching 90% of mobile minutes in June 2015, up from 86% share in Q2 2014. Breaking down mobile internet consumption by app and browser categories, the data shows Facebook’s app by itself occupies 19% share of time spent, meaning that it alone accounts for almost twice as much time spent with mobile as browsers. The study also finds that time spent with gaming apps has shrunk, while mobile users are spending more time with entertainment and messaging/social apps.

    It’s worth noting that a recent study of mobile programmatic, this time from Smaato, found that mobile web usage is growing quickly on a global level and is eating up a greater share (38%) of mobile ad spend. And another study, from Adobe [pdf], indicates that in the US, preference for apps versus the mobile web depends on the task.

      Related: Smartphones Now Account For Half of US Adults’ Digital Media Time

        About the Data: The Flurry figures are based on several sources, including Flurry Analytics, comScore, Pandora, Facebook, and NetMarketShare.