Source: Ascend2 [download page]
Notes: When it comes to landing page optimization, A/B testing is considered the most effective method and one of the easiest to execute, according to a survey of 342 marketing, sales and business professionals from around the world, about three-quarters of whom are primarily B2B-focused. Surprisingly, the survey finds the fewest respondents tabbing multivariate testing as effective, a result that may be tied to its standing as the most difficult to execute. Prior research from Econsultancy has similarly shown that marketers find multivariate testing to be quite difficult, although that survey also found them considering it to be one of the most valuable for conversion rate optimization.
About the Data: The bulk of the Ascend2 survey respondents (60%) are from companies with fewer than 50 employees. Some 74% are primarily B2B.
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