Notes: Some 45% of households own a tablet as of late January, up 6% points from the comparable period last year, and 16% plan to purchase one this year. Ownership of smartphones also continues to grow, reaching 64% of US households (up from 58%) and for the first time exceeding basic cell phones. Slightly more than one-quarter (27%) of US households plan to purchase smartphones this year, making them the top CE product (along with headphones) planned for purchase. Among emerging technologies, the CEA notes that fewer than 2% of US households own a smart watch, but that figure is expected to triple by next year.
Related: US Smartphone Penetration in Q1
About the Data: The 16th Annual Household CE Ownership and Market Potential Study (April 2014) was conducted between January 24-27 and January 30 – February 3, 2014.
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