Source: Kenshoo
Notes: Kenshoo reports that mobile accounted for 28% of Q2 paid search spending and one-third of paid search clicks in the US among its clients. That’s fairly consistent with figures reported by RKG Digital among its clients (28% and 37%, respectively). On a global basis, 32% of paid search clicks were mobile, per Kenshoo, with that figure considerably higher in Australia (44%).
Related: Paid Search Trends in Q2
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