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Americans Watch 30.3B Online Videos in April ’10 »
Americans Watch 30.3B Online Videos in April ’10

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The Brands With the Best Buzz in the US in 2016 Were…

YouGov has released its US Buzz Rankings list for 2016, revealing that Amazon again enjoyed the best public perception, for the fourth consecutive year. The study, which measures consumer perceptions of brands, asks respondents whether they have heard anything about the brand during the prior 2 weeks and subtracts the percentage who answer they have […]

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Global Out-of-Home Ad Revenues Post Strongest Growth Since ’07

US out-of-home advertising revenues have been on the rise in recent years, and those increases are being seen on a global level too. New data from PQ Media indicates that out-of-home (OOH) ad revenues increased by 6.2% last year, the fastest rate since 2007.

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Top 20 B2C Marketing Charts of 2016

From digital ad benchmarks to traditional media outlooks and the customer experience, our collection of 2016’s top B2C marketing charts (we’re breaking out B2B into its own deck this year – stay tuned) showcases some macro trends running through the industry while also paying heed to some of the more effective tactics being used by […]

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Gen Z Likes Shopping In-Store; Seeing Items Encourages Purchases

Members of Generation Z prefer shopping in a store to shopping online, per a recent study from the NRF and IBM. In fact, virtually all survey respondents said they prefer making purchases in a store most (67%) or some (31%) of the time, with the analysts attributing this in part to their younger age and […]

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Majority of Retailers Expect to Accept Apple Pay by Year’s End

More than one-third of top North American retailers accept Apple Pay (36%) and PayPal (34%), and an additional fifth expect to accept these payment options within a year. That’s according to the 18th annual POS/Customer Engagement Survey [download page] from Boston Retail Partners (BRP), which is based on a survey of more than 500 top […]

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