Americans watched 11.3 billion video ads in December, setting a new peak, and a sharp 10% rise from November’s 10.3 billion, according to comScore data. The 11.3 billion video ad views in December is twice as many as in January 2012, and represents 59% year-over-year growth. Video ads accounted for 22.6% of all videos viewed in December, and 1.9% of time spent viewing video online.
The comScore figures reveal that 84.9% of online Americans watched online video in December, down slightly from 85.5% in November, while online video ads reached 53% of the online population, unchanged from the prior month. However, online video ads reached those viewers an average of 70 times in December, up markedly from 60 times in November.
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