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Traditional Media Still the Best Way to Reach Boomers, Advertisers Believe

TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals responding to an Advertiser Perceptions survey. Presented with 10 media categories and asked to identify the best one for reaching and delivering meaningful results from this large generation, fully half (51%) of respondents chose TV, […]

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IT Decision-Makers Say They Notice Ads While Watching Video, Shopping Online

Some 61% of IT decision-makers have an ad blocker installed on at least one of their devices, according to a Yahoo survey. The desktop (50%) – the device in which they spend most of their time – is the most common one on which they’ve installed an ad blocker, with fewer (28%) having an ad […]

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Demand-Side “Tech Tax” Takes 28 Cents From An Advertiser’s Programmatic Dollar, ANA Says

In what it says is an attempt to establish some “accountability and transparency in programmatic media,” the ANA has released a report [download page] in which it estimates how the flow of spending from advertisers moves through the supply chain to an exchange. The bottom line? The data it analyzed revealed that 28 cents of […]

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Pay-TV Customer Satisfaction Back Down to the Industry Cellar

Customer satisfaction with pay-TV companies has dropped this year, finds a new report [download page] from the American Customer Satisfaction Index (ACSI). The index for subscription TV services fell to 64 on the ACSI’s 100-point scale, tied with internet service providers (ISPs), whose aggregate score remained unchanged from last year, for the worst score among all industries measured.

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Amazon Echo & Commerce: 1 in 10 Using Their Smart Speakers to Order Products

Various analysts and experts are talking about the future of Amazon Echo as a commerce vehicle and Alexa’s potentially disruptive force in retail and for brands. But where do we stand now? New research from comScore [download page] shows that shopping-related activities remain fairly limited, though 1 in 6 households with Smart Speakers are using […]

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