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Pair Data-Driven Content With Paid Distribution for Effectiveness, Marketers Say

The top content formats produced by content marketers in the US are research/original data, infographics and product reviews, each created by 74% of respondents to a survey from Clutch. These were also the top 3 content types in terms of effectiveness, per the study, with research/original data leading the way.

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Which Customer Marketing Activities Are Most Broadly Used by B2B Firms?

B2B companies are relying more on customer references and testimonials than on any other type of customer marketing activity, details a report [download page] from Influitive and Koyne Marketing. Based on a survey of 202 respondents, largely from B2B (77%) and hybrid B2B and B2C (16%) companies, the study indicates that this is the only […]

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US Music Biz Up in 2016 on Strength of Streaming

It was a positive year in the end for the music business, declares Nielsen in the Nielsen Music Year End Report for 2016 [download page], as strong growth in on-demand streaming more than offset sales declines. In fact, on-demand streaming grew to account for 38% of all audio consumption, becoming the single largest consumption format […]

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Marketing and Sales Data Cleanliness Remains A Challenge

Marketing is becoming more data-driven, but the extent to which such efforts can achieve results is very dependent on the quality of the data at hand. According to new research from Allocadia [download page], some companies have it figured out, but many are still struggling with messy or silo’d data.

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Political Advertising in 2016 Showed Sizable Channel Shifts

Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record, according to Borrell Associates. But while the spending amount was in itself interesting, the channel breakdown may have been more noteworthy.

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