The number of audio streams has surpassed the number of video streams for the first time in the US music industry, says a Nielsen report [download page]. Audio streams jumped to 113.6 billion in the first half of the year, almost double the count from the year-earlier period. Video streams also grew, but by a relatively smaller 28.6% year-over-year, to 95.3 billion.
The result is continued growth in streaming consumption, as total on-demand music streams rose by 58.7% to 208.9 billion. Total digital music consumption – which includes digital albums, track equivalent albums, and streaming equivalent albums – increased by 14.8% to 223.5 million.
Other trends remained fairly steady from the full-year 2015 report. Overall album consumption, which includes track and streaming equivalent albums, grew by 8.9%, a more modest increase than in 2015 (15.2%).
Total album sales continued to decline, by 13.6% overall. LP/vinyl sales remained the sole bright spot, with sales growth in the double-digits. However, LP/vinyl represents a fractional proportion of overall album sales, at around 6%.
Physical album sales were again down at all store types save for non-traditional stores, which include the internet, venues, direct-to-consumer and other retail outlets other than chains, independents, and mass merchants.
Other highlights from the report follow.
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