B2B marketers count lead generation as their top marketing objective, while B2C marketers are most heavily focused on driving sales this year, according to Webmarketing123’s latest annual State of Digital Marketing” report [download page]. The survey’s findings are split into B2B and B2C segments, allowing for a comparison of both groups. The results suggest that while B2B buying may be starting to resemble consumer practices, B2B and B2C marketers still hold different priorities and favor different tactics.
As such, the following is a brief list of highlights from the study detailing similarities and differences between B2B and B2C respondents:
About the Data: The results are based on a survey of more than 600 US digital marketers.
Topics: Analytics & Automated, Business-to-Business, Content Marketing, Data-driven, Display & Rich Media, Email, Mobile Phone, Most Popular Recent Charts/Stories, Online, Paid Search, Return on Investment, Search Engine Optimization, Social Media, Tablet, Video
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