Source: MediaRadar
Notes: In a year-long (March 2013-March 2014) study of almost 20,000 advertisers in 2,905 B2B email newsletters, MediaRadar reveals that 31% of advertisers only bought in email. During the study period, dedicated emails – in which there was a single advertiser – comprised 38% of email newsletters, with that share increasing during early 2014. The analysis also notes that, overall, 57% of ads were served above the fold.
Related: [Debrief] Reaching and Influencing B2B Buyers and Decision-Makers
About the Data: The data is based on a study of 19,915 advertisers in 2,905 B2B email newsletters between March 2013 and March 2014.