B2B Marketers’ Most Commonly Used Video Types

Regalix-B2B-Video-Marketing-Types-Jan2016Source: Regalix [download page]

    Notes: Corporate videos (76%) and product demos (64%) are the most popular video formats used by B2B marketers, according to a recent Regalix survey of 364 senior B2B marketing executives and business leaders from around the world. In looking at how video formats perform at different stages of the buying cycle, respondents indicated that testimonials and case studies have the most skew towards pre-sales stage, while behind-the-scenes videos and how-to tutorials are the only to be more effective in the post-sales stage.

      Related: 2015 B2B Digital Marketing Insights Report

        About the Data: The results are based on a survey of 364 senior B2B marketing executives and business leaders. Some 51% are from North America, with the remainder from EMEA, APAC and the rest of the world. The software & internet (24%) and business services (20%) industries were the most heavily represented.