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Behavioral-Targeting Ad Spend Poised for Growth, with Help from Online Video »
Behavioral-Targeting Ad Spend Poised for Growth, with Help from Online Video

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So How Many Millennials Are There in the US, Anyway? (Updated)

Marketers tend to focus a lot of energy on Millennials. Their lives are deconstructed on many different levels, and there’s research to be found on anything ranging from their top financial goals¬†to the ways in which they use their phones. Those analyses are all helpful in their own right, but – ¬†stepping back to the […]

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Which Digital Channels Are Marketers Most Confident In Measuring For ROI?

The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing, per a recent report [download page] from Econsultancy and Oracle Marketing Cloud. But beyond that primary hindrance, staff constraints, company culture and an inability to measure ROI are all cited as factors, and […]

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Subscription Video-on-Demand Services Now in Half of US Households

Source: Nielsen [download page] Notes: Exactly half of US households had access to a subscription video-on-demand (SVOD) service – such as Hulu, Amazon Prime or Netflix – as of February 2016, reports Nielsen. That’s up from 41% with access during the year-earlier period, as Netflix continues to lead with 45% penetration in the latest count. […]

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Which Financial Services Brands Have The Best Equity With Consumers?

Source: The Harris Poll Notes: The Harris Poll recently released results from its 28th annual EquiTrend Study, which ranks brands based on their brand equity (familiarity, quality and purchase likelihood) with surveyed consumers. Within the financial services industry, Fidelity Investments (discount brokerage), The Vanguard Group (investment), CHASE Bank (national bank), Visa (payment card), TurboTax (tax […]

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What Are the Most Critical Digital Marketing Technology Capabilities?

Source: Forbes Insights / Oracle Marketing Cloud [download page] Notes: Some 62% of brand and agency representatives around the world are satisfied (top-2 box score on a 5-point scale) with how well their current marketing technology is meeting their expectations, and 57% plan to make new technology investments. That’s according to a survey of 255 […]

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