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Marketers Finding Email Personalization Effective, Web Content Personalization Difficult

The most important goal of a data-driven marketing strategy is to personalize the customer experience, with this of far greater importance than customer acquisition or measuring ROI, according to the latest study [download page] from Ascend2 and its Research Partners. Luckily, with marketers confident in their data-driven strategies, few feel that personalizing the customer experience […]

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These Brands Are Enjoying the Best Buzz So Far This Year

New data from YouGov BrandIndex reveals the brands that had the best “buzz” in the first half of this year. It’s a good list to be on, considering that word-of-mouth tops all paid media in purchase influence among American consumers, and has a particularly large impact on youth.

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More Than 1 in 4 Companies Outside the US Claim to be Mobile-First

Some 27% of company marketers agree that they are mobile-first organizations, up from 19% last year and 13% the year before, new research [download page] from Econsultancy and Adobe has found. Based on a survey of more than 4,000 marketing, digital and e-commerce professionals (96% of whom are based outside North America), the study reveals […]

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Most Millennials Are Comfortable Not Carrying Cash

Almost two-thirds (62%) of American adults feel that it’s likely the US will be a cashless society in their lifetime, reports Gallup in recent survey results. Separate results from the study indicate that Millennials will be leading the charge to a cashless society.

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Digital Health Tools Find A Willing Consumer Audience

Doctors – at least in Europe – have concerns about the potential for consumers to misinterpret digital health data and for digital health tools to fuel hypochondria. But failure to adopt these tools and the data they generate risks leaving doctors alienated, according to Adobe Digital Insights (ADI), which points to survey results showing consumers’ […]

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