Leading comparison-shopping websites’ market share of visits was up 56% for the week ended Nov. 3, 2007 compared with the year-earlier period, receiving a boost from Boomers, according to a Hitwise analysis of the custom category of sites.
Yahoo Shopping had the highest share of visits within the category at 20%, and its market share was up 44% from the year-earlier. Smarter.com and Bizrate followed with 15% and 14% market share, respectively.
The retailers benefiting the most from the top comparison-shopping websites were Amazon, eBay, Target, Overstock.com, Wal-Mart, and JCPenney; they received the largest percentage of downstream traffic from those comparison sites for the week ended Nov. 3.
“As we enter the holiday shopping season, consumers are beginning to research potential gift purchases and compare prices earlier than last year especially with retailers beginning to roll out seasonal promotions,” said Heather Dougherty, director of research at Hitwise.
“Baby boomers are the main visitors of comparison-shopping websites, and our search-term data indicates that consumer electronics continue to be popular amongst these comparison shoppers.”
Among other Hitwise data issued:
Online Holiday Shopping Update:
* The Hitwise Retail 100 Index does not include websites from the following categories – auctions, classifieds, computer manufacturers, relationship sales, reward point collecting and home entertainment â€” music download, DVD and video game rental.
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