Notes: Usability – having to enlarge first to ensure touching or clicking in the right place – stands as the largest problem online shoppers have with mobile shopping, according to a mobile study of more than 100,000 online shoppers by Bizrate Insights, a division of Connexity. Slow load times (25%) and having to use the “full site” version to access the desired content (21%) are the next-most cited problems, per the report.
Interestingly, a lack of product information (12%) and data security concerns (11%) were the least-cited problems. This suggests a shift in recent years, as previous research has found that difficulty viewing product information and security concerns to have been comparatively larger barriers to mobile shopping.
Subscribe now to receive more charts and articles like this in your inbox. A fast read in a clean, mobile-friendly design.