Source: BlueHornet
Notes: Only half of consumers would subscribe to a company’s text messaging program, per the report, with about 60% of those doing so in order to receive coupons. The influence of deals and discounts is apparent elsewhere in the report: consumers are most likely to subscribe to companies’ email programs in order to receive coupons, and most apt to connect with brands on Facebook because they want deals and specials. Meanwhile, asked the right number of text messages per month that would keep them engaged and opted-in, the overwhelming majority – 89% – of respondents indicated 1-2 per week.
Related: What are the Primary Roles of Various Channels in the Customer Journey?
About the Data: The questionnaire for the survey was developed by BlueHornet with assistance from Flagship Research. The survey was administered by Flagship to a national panel of 1,308 consumers between the ages of 18 and 75 distributed evenly between women and men across East, Midwest and Western regions of the United States; 64.5% of whom are employed and 72.3% with a household income over $35,000.
