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Deliverability Study: Email Sender Authentication Checks on the Rise »
Deliverability Study: Email Sender Authentication Checks on the Rise

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Top 10 Marketing Charts of the Month – January 2016

This month’s quick-hit set of top charts includes the following topics: 2016 budget shifts by channel; email marketers’ top initiatives; why consumers share content online; top app download motivations; brands’ most important core values; trends in customer engagement; leading content creation challenges; most common B2B marketing video types; data-driven advertising performance; and size of the […]

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Trust and Responsiveness Key to B2B Buyers’ Perception of Vendor Relationships

Almost half of B2B buyers believe their relationships with vendors are getting either stronger (15%) or slightly stronger (33%) over time, reports LinkedIn in a recent study [download page]. Based on a survey of more than 6,000 buyers, marketers, and salespeople from mid-size or enterprise companies across 7 countries, the study reveals that trust (52%) […]

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Which Survey Invitation Methods Do Consumers Find Most – And Least – Acceptable?

Source: Accelerant Research Notes: American adults are most open to survey invitations via email and least open to door-to-door solicitations, per results from a recent Accelerant Research survey. While fewer than half of respondents believe that survey invitations printed on retail checkout receipts (47%) and delivered via US mail (44%) are completely acceptable, those are […]

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Smartphone Penetration Nears 80% of the US Mobile Market

Source: comScore Notes: Some 79.3% of US mobile subscribers aged 13 and older owned a smartphone during the 3-month period ending in December 2015 (Q4), reports comScore. That represents a slight uptick on a quarter-over-quarter basis (from 77.4% in Q3), after growth had slowed through the first 9 months of the year.

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Majority of Facebook’s Monthly Active Users Are Now Mobile-Only

Source: Facebook Notes: Mobile isn’t only accounting for a larger share of Facebook’s advertising revenue (now at around 80%), it’s also increasingly becoming the only way in which its users access the platform. Indeed, of Facebook’s almost 1.6 billion monthly active users (MAUs) in Q4 2015, more than 800 million (or 52%) were mobile-only MAUs. […]

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