With less than 24 hours until the high-profile 2008 US election comes to a close, Barack Obama is leading in online social networking by nearly all measures, according to social computing expert and Forrester Research analyst Jeremiah Owyang, who posted social networking statistics for Barack Obama and John McCain on his blog, Web Strategy by Jeremiah.
Social networking activity for both candidates cited by Owyang:
Owyang speculates that Obama shows clear dominance in social media beyond any political-poll projections for either of two reasons. One, it may be because the Obama campaign moved more quickly to social networking and social media; or two, because the social technographics (behaviors to adopt social media) skew more heavily toward Obama’s voter demographics.
In other completely unscientific attempts to predict election results, the 7-Election Coffee-Cup Poll from 7-Eleven shows Obama leading by 20 percentage points (60% to 40%), and the Busken Cookie Poll from Ohio shows Obama winning 12,719 cookie orders to McCain’s 5,564. Both polls claim to have predicted the election’s winner since their inception.
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