Email Marketers on the Most Useful Ways to Improve Deliverability

January 14, 2015

This article is included in these additional categories:

Data-driven | Digital | Email | Personalization | Privacy & Security

Mailjet-Most-Useful-Ways-Improving-Email-Deliverability-Jan2015Source: Mailjet

    Notes: Email marketing decision-makers from the US, Germany and France believe that an average of 60% of their emails are delivered to the correct inboxes, with US respondents (69%) significantly more confident than German (57%) and French (53%) companies, according to a Mailjet survey conducted by Radius Global Market Research study. Personalizing email is the most useful way to improve deliverability, according to 63% of respondents overall, although US companies are most likely to feel that never using purchased or rented addresses (65%) is best. Compared to the overall average, US respondents are also significantly more likely to see the value in adjusting email frequency (60% vs. 54%), using an email solution provider (60% vs. 53%) and measuring and removing bounced contacts (58% vs. 52%).

      Related: 1 in 6 Commercial Emails Fail to Reach the Inbox. Which Industries Fare Best?

        About the Data: The results are based on a survey fielded from September 17-October 9, 2014 among 308 respondents from the US (105), France (102) and Germany (101). All respondents have decision-making authority for email marketing within their organization and send out 500,000+ emails to current and/or potential customers per month as part of their marketing efforts or transactional/business email. The vast majority (more than 8 in 10) hail from large companies with more than 500 employees.

        Chart-Library-Ad-1

        Explore More Articles.

        Which Skills Are Important in RevOps?

        Which Skills Are Important in RevOps?

        9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.

        Marketing Charts Logo

        Stay on the cutting edge of marketing.

        Sign up for our free newsletter.

        You have Successfully Subscribed!

        Pin It on Pinterest

        Share This