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Marketing Technologies Abundant; AI Use to Rise

It’s not only a growing variety of digital marketing channels seeing more widespread adoption. Marketing technology and tools are also in abundance, with upwards of two-thirds of marketing leaders surveyed by Salesforce Research [download page] professing the use of anything from analytics to social listening tools and automation platforms.

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Most Enterprise Marketers Believe That Less Than Half of Their Content is Consumed

Content creation continues to grow, as marketers each year predict that they’ll produce an ever-increasing amount of content. But how much content is necessary – and how much is going to waste? A lot, according to a survey from BrightEdge, which found 1 in 8 marketers at Fortune 500 companies believing that less than 10% […]

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Global Ad Spend Forecasts: Key Markets & Media

Global ad spending forecasts have been released by Zenith, MAGNA [pdf] and Dentsu Aegis Network [pdf] in the past week. Among the commonalities between the three forecasts is a projected slowdown in spending this year relative to last, along with some consensus that digital is set to overtake TV despite some disagreement as to when […]

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Majority of Time Spent Watching Digital Video is With Long-Form Content, Regardless of Device

It used to be that most time spent with smartphone video was reserved for “snackable” content, but the increase in premium content available to viewers has resulted in a “democratization” of screen size, according to Ooyala [download page]. In its latest quarterly report covering Q1 2017, the company reveals that long-form content (20+ minutes) now […]

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Radio’s Weekly Audience is Large… And Growing

Radio has remained largely immune to the disruption wrought by the internet on other traditional media types: recent estimates suggest that radio listening time has remained steady over the past 5 years, while AM/FM listeners themselves say they’re tuning in more. New data from Nielsen [download page] shows that radio’s audience is large, diverse, and […]

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