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Friday Research Wrap, 2/12/16

Valentine’s Day spending is expected to reach $19.7 billion this year, up by more than 4% from last year and representing the highest mark in the NRF’s decade-long survey history. The increase is the result largely of a lift in per-celebrant spending, with the 55% of adults planning to celebrate Valentine’s Day this year planning […]

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How Marketers Are Planning to Accelerate Personalization Strategies

Source: CMO Council / Microsoft[download page] Notes: Marketers will be turning to analytics and lifecycle management tools (49%) and personalization platforms (47%) to accelerate their personalization strategies in the coming year, reports the CMO Council in a recently-released study. Comprehensive journey mapping (44%), predictive analytics (41%), and social listening are also popular strategies per the […]

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Which Activities Do Smartphone Owners Prioritize on Their Devices?

Adult smartphone users in the US estimate spending as much time texting as talking on their devices, per results from a GfK survey of almost 6,000 adult smartphone users aged 18-64. On average, respondents estimated spending 22% of their daily smartphone time on each of these activities, although separately 2 in 3 agreed that they […]

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4 in 5 TV Households Now Using At Least One On-Demand Service

Some 81% of US households with a TV set have a DVR, get Netflix or use video on-demand (VOD) from a provider, according to the latest annual study of on-demand usage by the Leichtman Research Group (LRG). That represents an increase from 76% of households last year and 70% the year prior.

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Majority of Americans Projected to Watch Streaming TV This Year

Source: eMarketer Notes: Digital TV viewing is projected to exceed half of the internet-using population this year for the first time, forecasts eMarketer. Some 164.5 million Americans are expected to watch TV shows online via any device at least once a month, representing 50.8% of the population. That figure is forecast to climb to 183.6 […]

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