Facebook users averaged far fewer original posts in 2016 than they did the year prior, according to a Mavrck analysis [download page]. While the trends identified in the report point to a general decrease in earned engagements, the study also demonstrated the continuing power of word-of-mouth.
The report is based on an analysis of more than 25 million user-generated Facebook posts published from users’ personal Facebook pages during 2016, aggregated from the networks of 1.2M+ Facebook users authenticated via first party opt-in through the Mavrck platform.
Here are some important takeaways from the report:
The full study is available for download here.
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