Blogging has entered the US mainstream, with nearly 4 out of 10 Americans having visited a blog, and 8 of 10 now knowing what a blog is, according to a recent Synovate/MarketingDaily study.
Moreover, “8% of Americans currently have their own blog,” said Tom Mularz, SVP at Synovate. “This is surprising given that a few years ago hardly anyone knew what a blog was.”
The Synovate eNation survey was conducted online with 1,000 adults in the US from July 30 to August 1.
The following are key findings from the survey:
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