Advertising, marketing and media executives around the world are bullish on the prospects for mobile marketing spending this year, with almost half (45%) expecting buying and spending growth of at least 20%, according to AdMedia Partners’ 22nd Annual Market Survey [pdf]. Respondents were likewise optimistic about spending on video, native advertising, programmatic and social, with close to one-third or more expecting hikes of at least 20%. More mature categories such as search and display are expected to see slower growth, though.
That tallies with recent figures from the IAB which showed relatively slow growth for display-related spending in the US through the first half of the year. And while search hasn’t been displaying growth rates exceeding 20%, it has seen solid growth.
The following is a brief list of other intriguing data points sourced from recently-released research.
Have a great weekend!
Topics: Alternative Connected Devices, Analytics & Automated, Connected Device Comparisons, Customer Service & Experience, Display & Rich Media, Email, Financial Services, Mobile Phone, Online, Paid Search, Personalization, Privacy & Security, Programmatic & Real-Time Bidding, Retail & E-Commerce, Social Media, Spending & Spenders, Tablet, Video, Women
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