Subscription video-on-demand (SVOD) services such as Netflix and Hulu account for almost two-thirds of all online video viewing, says RealityMine in reporting the results of USA TouchPoints eDiary data of 7,763 US panelists who watch video on a TV or other device. Notably, while computers are the most commonly used devices to watch video on sharing sites such as YouTube and Vine, TV sets are the most commonly used to watch SVOD content. (When it comes to streaming content on TV sets, smart TVs are preferred by OTT TV users, followed by game consoles and internet set-top boxes, according to research from TDG.)
Recent data from Nielsen, meanwhile, suggests that almost half of US households now have access to SVOD services.
Nevertheless, most Americans are watching live programming from their TV provider, per the RealityMine results, and this remains a more popular way to access content than recorded programming, video-on-demand or other sources. Indeed, among young (18-24) Millennials who watch TV, 89% watch live TV – a figure that rises to 96% among TV-watching 55-64-year-olds. (A more in depth analysis of TV viewing across age groups available here.)
The following is a brief list of intriguing data points sourced from recent research.
Have a great weekend!
Topics: Alternative Connected Devices, Boomers & Older, Brand Loyalty & Purchase Habits, Brand Metrics, Connected Device Comparisons, Content Marketing, Email, Media & Entertainment, Mobile Phone, Online, Paid Search, Retail & E-Commerce, Social Media, Sponsorships, Tablet, Top Brands, TV Audiences & Consumption, Video, Youth & Gen X
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