Global CRM Software Market Grows by 13.7% Y-O-Y in 2013, Exceeds $20B

May 13, 2014

This article is included in these additional categories:

Customer Relationship Management | Customer Service & Experience | Customer-Centric | Digital | Retail & E-Commerce

Source: Gartner

Notes: The global CRM software market grew by 13.7% to reach $20.4 billion last year, with more than 41% of that total driven by software as a service (SaaS) revenues. The top 5 vendors accounted for half of the market’s revenues; the leading vendor, Salesforce.com, saw revenues jump 30% en route to 16.1% market share. Gartner notes that while SAP was in the second spot, it’s the market leader in the customer service and e-commerce subsegments.

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Global CRM Software Market Grows by 13.7% Y-O-Y in 2013, Exceeds $20B

This article is included in these additional categories:

Customer Relationship Management | Customer Service & Experience | Customer-Centric | Digital | Retail & E-Commerce

Become a smarter marketer.

Success!

View our privacy policy here

Likely Voters Report Influence of Out-of-Home Ads on Decisions

How Did Video Ad Completion Rates Fare Last Year?

Videogame Advertising Touted for Its Effectiveness

Marketers Say AI’s ROI Isn’t Just About Financial Gain

Where Does CX Fit on CEOs’ Agenda?

Americans’ Financial Situation Showing Small Signs of Improvement

Netflix is Still Viewers’ Favorite Streaming Platform

Inaccurate Information Roils B2B E-Commerce Sites

Advertisers Tout CTV’s Value Across the Funnel

Almost 6 in 10 Subscribers Have Canceled a Service Due to a Price Hike

Audience Engagement with Webinars Grew Last Year

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Global CRM Software Market Grows by 13.7% Y-O-Y in 2013, Exceeds $20B

This article is included in these additional categories: Customer Relationship Management | Customer Service & Experience | Customer-Centric | Digital | Retail & E-Commerce

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This article is included in these additional categories:

Customer Relationship Management | Customer Service & Experience | Customer-Centric | Digital | Retail & E-Commerce