Global Video Ad Shares, by Social Platform

November 13, 2014

This article is included in these additional categories:

Digital | Social Media | Video

Unruly-Global-Video-Ad-Shares-by-Platform-Nov2014Source: Unruly [download page]

    Notes: Almost 6 in 10 (59.4% of) video ad shares occur on Facebook, with that figure slightly higher for the US (61.2%), reports Unruly in a new study. Beyond Facebook, Twitter picks up the next-highest share of shares (excuse the pun), at 13.8%, followed by Google+ (9.3% globally, but just 6.6% in the US). The study also contains the intriguing stat that “super sharers” – those 17.9% of internet users who share videos more than once a week – are responsible for 82.4% of shares.

      Related: When ”“ and Why ”“ Branded Videos Go Viral
      About the Data: The data regarding sharing platforms is based off Unruly Activate, Unruly’s programmatic video distribution platform. Data concerns all campaigns, from December 23rd 2013 to June 22nd, 2014.

      Chart-Library-Ad-1

      Explore More Articles.

      Which Skills Are Important in RevOps?

      Which Skills Are Important in RevOps?

      9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.

      Marketing Charts Logo

      Stay on the cutting edge of marketing.

      Sign up for our free newsletter.

      You have Successfully Subscribed!

      Pin It on Pinterest

      Share This