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Google Android Market Share Jumps 27% in 3 Mos. »

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Inbound Marketing Prioritizes SEO as Traffic Generation Proves Challenging

Proving ROI has long been a top challenge for marketers. But marketers participating in HubSpot’s latest annual State of Inbound report [download page] have bigger fish to fry: generating traffic and leads. In fact, growing traffic is not only a bigger challenge than proving ROI, it’s also a bigger priority.

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1 in Every 6 Retail Dollars Spent Online Goes to Apparel & Accessories

Apparel & Accessories in 2016 consolidated its position as the top e-commerce product category, and new data from comScore [download page] shows how it has slowly gained a progressively larger share of online retail dollars in the last few years, up to 17% in 2016 from 15.4% in 2013. In fact, the category has enjoyed a growth rate […]

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6 in 10 Interested in Virtual Reality Presentations When Researching Vehicles

Roughly 6 in 10 consumers surveyed across 8 countries say that besides traditional methods of research, they’d like to use Virtual Reality presentations when searching for information about vehicles. That’s according to Capgemini’s Cars Online 2017 study [download page], which found respondents in Emerging Markets showing more interest in additional features than those from Mature […]

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Security Breach Would Cause Many Youth to Lose Faith in A Company

Among the several implications of a security breach is customer loyalty. So how do so-called “digital natives” feel about breaches, having grown up in a world where they are increasingly commonplace? New research [pdf] carried out by Forrester Consulting on behalf of American Express finds that a security breach would cause more Gen Y and […]

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Top 10 Marketing Charts of the Month – April 2017

This month’s quick-hit set of top charts includes the following topics: traditional TV viewing trends and live vs. OTT viewing; Netflix vs. cable-TV subscriber count; biggest video ad challenges; youths’ purchase influencers; teens’ top social platforms; businesses’ use of social listening tools; marketing ROI headaches; most important PR trends; and fastest-growing e-commerce categories.

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