Google’s share of US display ad revenues is expected to climb 12.6% this year to 16.7% next year, according to eMarketer estimates published in SEOBook. Yahoo will fall from second place this year (16.7%) to third place next year (16.4%), while AOL will fall from 4.4% to 3.7% but maintain fourth place. The only non-search engine in the top four ranking is first place social network Facebook.com, which will grow from 21.6% share to 23.8% share.
Topics: Analytics & Automated, Brand Metrics, Creative & Production, Data-driven, Media & Entertainment, Online, Online & Mobile, Paid Search, Privacy & Security, Promotions, Coupons & Co-op, Retail & E-Commerce, Search Engine Optimization, Social Media, Top US Web Properties
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