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Radio Ads Garner Gen X’s Attention

Yahoo calls them “the most influential generation” – but they’re also often overlooked by advertisers in favor of both their younger (Millennial) and older (Boomer) counterparts. In a new study, MarketingCharts delves into the marketing and advertising channels to which Gen Xers ascribe the most purchase influence, with some surprising results.

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Which Analytics Skills Are in the Highest Demand?

Data analytics is perceived to be the most difficult skill to find when building marketing teams, per a recent survey of marketing leaders across industries. So which specific analytics skills are the most sought after? A new report [download page] from Econsultancy and Lynchpin asked just that of more than 350 company marketers.

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Here’s What Americans Say They Most Commonly Post About on Social Media

More than 3 in 4 American adults engage in social media in some way, finds a report from The Harris Poll. The study indicates that of those engaged in social media, passive reacting or posts and content is the most common form of engagement, with far fewer mostly creating and posting original content. Still, users […]

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B2B Media & Information Industry Revenues Up 2.7% in 2015

The B2B media and information industry’s revenues climbed by 2.7% to $28.4 billion last year, as growth in spending on events, digital advertising and data/business information more than offset declines in print advertising, per Connective’s Business Information Network.

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Which Customization Method Should Your Brand Use?

More than 6 in 10 US consumers are aware of companies customizing product and services to individual preferences, with this awareness higher among younger than older adults, a new study has found. Based on a survey of 1,300 consumers in the US and UK, the Radius Global Market Research report indicates that while there are […]

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