Some 54% of enterprise-size organizations use Web 2.0 technologies, as do 74% of companies with fewer than 500 employees, according to a study Web 2.0 technology adoption and the future of social-media initiatives in enterprises.
Among the highlights of the study, “Trends in Adopting Web 2.0 for the Enterprise in 2007,” released by Awareness (via FASTforward):
Among the benefits of external-facing social media, according to the study:
Among the benefits of internal-facing social-media technologies, according to the study:
“The Awareness research found that…28% of organizations with over 500 employees have budgets greater than $50,000 for web 2.0 tools or social media. The top tools planned are blogs and wikis (56%) but many are also planning to deploy online communities,” writes FASTforward’s Bill Ives.
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