How well did mobile and web apps fare in user retention and engagement in the second half of 2016 – and how do the results compare to the first half of the year and earlier? Localytics offers some answers with its latest benchmarks, based on an analysis of more than 37,000 mobile and web apps. Here are some of the key takeaways from the report.
The following findings are organized by metric, highlighting trends as well as high- and low-performing app types. Key trends include worsening retention rates but higher engagement.
The full benchmarks are available for your viewing pleasure here.
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