Source: IAB/GfK [pdf]
Notes: Social networks account for the single largest share of consumers’ time online, per the data, although it should be noted that the results are from a survey of 18-64-year-olds, and the inclusion of the 65+ group would likely dampen that figure simply by virtue of their lower adoption of social networking. Beyond social networking, Americans spend the next-largest amount of online time with email, while search and online video each account for about 1 in every 8 minutes spent online per day.
About the Data: The data is based on GfK’s syndicated MultiMedia Mentor, 2010-2013 releases, covering adults 18-64 (5,000 per wave).
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