How American Adults Spend Their Time Online

IABGfK-How-Americans-Spend-Their-Time-Online-2013-v-2010-May2014

Source: IAB/GfK [pdf]

Notes: Social networks account for the single largest share of consumers’ time online, per the data, although it should be noted that the results are from a survey of 18-64-year-olds, and the inclusion of the 65+ group would likely dampen that figure simply by virtue of their lower adoption of social networking. Beyond social networking, Americans spend the next-largest amount of online time with email, while search and online video each account for about 1 in every 8 minutes spent online per day.

Related: Digital Estimated to Capture Almost Half of US Adults’ Daily Media Time

About the Data: The data is based on GfK’s syndicated MultiMedia Mentor, 2010-2013 releases, covering adults 18-64 (5,000 per wave).