Hulu generated about 1.1 billion video ad impressions in April 2011, accounting for about 29% of the 3.8 billion video ad impressions viewed in total by US web users during the month, according to comScore VideoMetrix data. Hulu also led in total ad minutes (470) and average ads per viewer (45).
What makes Hulu’s video ad impression totals even more impressive is that the site only reaches 8.4% of the US population, placing it sixth among the top 10 generators of video ad impressions.
Tremor Media Video Network followed Hulu with about 603 million video ad impressions during April, narrowly beating number three ADAP.TV with about 600 million. Viacom Digital came in second in terms of average ads per viewer (13.4), while BrightRoll Video Network had the highest population reach (22%).
Google sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in April with 142.7 million unique viewers, followed by VEVO with 55.2 million viewers and Yahoo sites with 53.2 million viewers. Facebook.com came in fourth with 46.7 million viewers, while Microsoft sites ranked fifth with 46.5 million viewers.
Google sites had the highest number of viewing sessions with more than 1.9 billion, and highest time spent per viewer at 286 minutes, or 4.8 hours. VEVO’s viewership reached record levels in April, crossing the 300 million viewing sessions mark and averaging 1.7 hours per viewer.
On a month-over-month basis, AOL lost about 30% of its unique audience, falling from 57 million viewers in March 2011 to 40 million in April 2011. AOL dropped from second to seventh place in ranking by unique audience. No other site on the list of top 10 online video content properties by unique viewers had anywhere near as significant a chance in month-over-month viewership.
Topics: Analytics & Automated, Brand Metrics, Creative & Production, Media & Entertainment, Online, Online & Mobile, Paid Search, PR, Promotions, Coupons & Co-op, Retail & E-Commerce, Social Media, Technology, Top Sites by Unique Visitor, Top US Web Properties
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