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Friday Research Wrap, 5/6/16

US agency revenues grew by 6.5% to a new high of $46.8 billion last year, details Ad Age in its latest annual Agency Report, based on an analysis of more than 1,000 agencies, agency networks and agency companies. Digital revenues grew at more than twice the rate of overall revenues, up 13.5% to $19.3 billion, […]

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Mother’s Day 2016 Stats

Almost 85% of American adults are planning to celebrate Mother’s Day this Sunday, reports the NRF, with celebrants expecting to spend just over $172 on items such as clothing, jewelry and flowers. While the per-celebrant spending estimate is down slightly from last year’s peak, the total amount projected to be spent on Mother’s Day – […]

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Top 10 Marketing Charts of the Month – April 2016

This month’s quick-hit set of top charts includes the following topics: youth & TV viewing; radio listening trends; digital media consumption; teens’ top social networks; B2B brand post engagement rates; marketers’ top priorities and strategic programs; characteristics of top performers; brands’ “authenticity deficit”; and Amazon search ranking factors.

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Americans’ Financial Concerns On the Rise

American adults financial worries have increased from last year, and their top concerns have trended upwards for the past couple of years now, per results from Gallup’s latest annual “Economy and Personal Finance” survey. The top concerns for adults this year again is not having enough money for retirement, cited as a worry by 64% […]

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The Metrics B2B Marketers Want to Tie Content to Revenue

Content marketing is one of the most difficult digital channels to measure for ROI, per recent research from Econsultancy and Oracle Marketing Cloud. In a new survey of more than 200 B2B content marketers, Seismic and MarketingProfs find that 64% of respondents feel that measuring their team’s influence on revenue is very or somewhat important. […]

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