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Half of Millennials in the US Would Consider Banking With Amazon or Google

The companies sometimes known as GAFA (Google, Apple, Facebook and Amazon) hold strong appeal with American Millennials (22-34) as potential banking destinations, according to an Accenture survey [pdf] of 32,715 adults across 18 markets. In fact, half of Gen Y respondents in the US would consider banking with one of these companies.

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US Q4 E-Commerce Conversion Rates Were Almost 3 Times Higher on Desktops Than on Smartphones

While smartphones’ share of e-commerce traffic continues to grow with each passing quarter, conversion rates have been slow to catch up, according to Monetate’s latest benchmark figures covering Q4 2016. Indeed, within the US, conversion rates were almost 3 times higher on computers (4.31%) than they were on smartphones (1.5%).

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How Should You Advertise to Gen Z?

Millward Brown has released its latest annual AdReaction study, measuring consumer attitudes and receptiveness to advertising via a survey of almost 24,000 Gen Z (16-19), Gen Y (20-34) and Gen X (35-49) consumers in 39 countries. The study finds that while these generations share some attitudinal similarities – such as preference for traditional over digital […]

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Mobile App Sessions Growth Slows in 2016; Category Cannibalization Begins

Year after year, mobile app sessions growth – while slowing – has been robust if not eye-opening. But that decade-long streak seems to be coming to an end, finds Flurry in its annual report, with the firm declaring that “on their tenth anniversary, mobile apps start eating their own.”

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How Consumers Think Brands Can Use Virtual Reality For Marketing

Despite a high degree of interest in using virtual reality to watch movies, there’s not much interest on the part of consumers when it comes to brands and advertisers using virtual reality (VR) to provide exclusive content and trailers, finds YuMe [download page] in a survey of more than 800 adults aged 18-54. But, there’s […]

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